Getting the word out there

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Marketing, Marketing, Marketing, why are you such a puzzle?

I have a Facebook fan page that I've been working with for a while now.
I used to get comments on the picture posts, I used to get feedback, mostly from my closest friends, but honestly, my closest friends are burned out. They have supported me, encouraged me and tried to the best of their ability, but there is a point.

This week I signed up for a Facebook ad. Thirteen new people have 'fanned' my page.

I have also sent out an e-mail via Constant Contacts, 67 email address, 26 people have opened my mail. The lovely three pendant leaf picture was the centerpiece of my mailer.

Etsy has also tempted me to sign up for three showcases this month. I have never seen an Etsy bill this size, so I hope some good comes of it. The first was a Pendant Showcase, the two final are Jewelry Showcases. To date, I have only had one sale from someone I didn't personally know and that was waaaay back in December!

Twitter definitely shows my Etsy store the most views, but most of my tweet followers are also Etsians or other Jewelry Artists so it's a true guess as to whether that really helps.

I know we're all looking for the magic marketing campaign, I just keep plugging away!
www.zarily.etsy.com

Colors Colors Everywhere

I know neutrals are easier to sell, but I've been drawn to these amazing bright colors throughout my Zarily journey. I couldn't resist the siren song of red candy jade. I had to have it and then I felt a bit foolish as it sat in my bead box for ages while I tried to find it's compliment. Red is my favorite color, but I can't believe that I paired it with turquoise, because blue...is my least favorite.

My first trunk show inspired this necklace, well actually my Mom inspired this necklace after looking at my all neutral beige outfit for said trunk show, "You need some color!" Turns out I'm just the right girl to supply some, go figure.

My creations are making their way out into the world

This just went home with one of my favorite people.

It's so strange, after years of retail, part of me wants to just lurk in my basement studio, never to see "customers" and then there are days when there is nothing but joy in watching someone put on something that I loved creating.


I know that I wouldn't want to try to sell my things every day, but if I can find a way to showcase my creations in a limited setting, and have that personal interaction, I think that would be ideal. The idea that, after all this time, my creations are making their way out into the world, still amazes me. In a good way!

The creation of a name

Naming your creative enterprise can make a mind spin!

To make a very long story short, Zarily comes from a combination of my middle names.

When I married my Husband, who is from Pakistan, his family wanted to give me a new first name, a family name, something my Mother-in-law could pronounce. (She speaks Punjabi which is a about as far away from English as Pakistan is from America.) Zara, which means 'the light at dawn' became my new family name and became my legal middle name when I changed my last name. Leigh was the middle name I was given by my parents at birth, and became my daughter's middle name when she was born. It seemed fitting that this time in my life I would express my new creativity using the new and the old, hence Zarily.

www.zarily.etsy.com

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